Building a Developer Advocacy Team from Scratch #4: 2025 Year-End Reflections
Lessons learned (often the hard way 😅) in Year 1 of DAC
Dec 21, 202513 min read101
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DevRel / Community Learnings
Here's a series of lessons learned the hard way from 25+ years in the DevRel/Community space.
Building a Developer Advocacy Team from Scratch #3: #DevRelTeamOps
Forging awesome team culture through dreadfully boring stuff ;-)
Oct 18, 20259 min read114
Building a Developer Advocacy Team from Scratch #2: "Go-To" DevRellers
Embedding DevRel for a happier and more impactful team
Jun 15, 202513 min read114
Building a Developer Advocacy Team from Scratch #1: DevRel Impact Factors™
In our last thrilling episode, we talked about the importance of setting strong foundations to enable your team's success. In this episode, let's actually start by talking about failure instead. 😢 Imminent Threats to DevRel Teams Everywhere What are...
Apr 4, 20258 min read50
Building a Developer Advocacy Team from Scratch #0: Team Foundations
If you should happen to come into the situation where you are asked to forge a Developer Advocacy Team from scratch, you might think that the first thing you should do is map out a calendar of technical content, or generate the list of developer even...
Feb 3, 20259 min read29
Brain-dump: Enough M*rketing to be dangerous for tech entrepreneurs
Once tech folks start to become mid-to-senior level in their careers, a common path that opens up is to start selling their expertise through creating their own consulting business. There is a lot to love here—you get freedom to work for yourself, yo...
Jan 10, 20256 min read78